Red Ocean StrategyĪt the time the book was published, Renée Mauborgne and W.
Overall, the theory is the result of an extensive analysis of more than 150 strategic decisions made over the course of more than a century, separated into 30 industries. They were first presented in the 2004 book " Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" (see the authors’ blog here). Chan Kim and Renée Mauborgne co-authored the innovative company management theories known as the Blue Ocean Strategy and Red Ocean Strategy at the start of the twenty-first century.
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